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Many Insights From Many Industries
You may want someone with ten years of experience in your particular vertical. I get that. I have thirty years of experience across a wide range of B2B and B2C industries. When I started marketing these companies I didn't have any experience in their vertical, but it didn't alter my ability to give them results. See my case studies for proof.
No matter what industry you're in, get content that engages and drives leads.