Marilyn Heywood Paige
I solve complex communication challenges.
Here are the types of complex communication challenges I can solve: ● You're not getting enough job applicants.● You're not sure how best to differentiate your product or service from competitors.● You're wondering how to communicate highly technical information in an accessible way.● You suspect there are more markets for your offering but you're not sure how to find them. ● You want to appeal to the Hispanic market but don't know how.● You need to change hearts and minds about a topic, process, or idea.
If any of these things ring true for you, we should have a conversation. I can map out a pathway to get you where you want to go. My superpower is translating your business goals into research objectives and then using the insights gained from the research to inform strategic, integrated marketing communication plans. I work cross-functionally with sales, operations, HR, and the C-suite to deliver solutions and results.
With B2B, B2C, agency, and corporate experience, I rely on data, market research, and consumer insights to drive my decisions.
As a team leader, I believe in allowing people to feel safe to fail. Mistakes happen, the best work environment allows people to fail, learn, communicate to others what they learned, and then pivot quickly--without finger-pointing or blame.
I understand how to integrate the marketing channels maximize spend and move the needle. Even better, I know how to collaborate with other departments to use marketing and communications to help you solve business challenges.
I have marketed construction, manufacturing, healthcare, medical devices, DevOps, financial services, law, commercial landscaping, retail, hotel, restaurant, and many more types of companies. I can bring a breadth of knowledge to inform and invigorate your marketing.
Marketing sells a conversation. Sales has that conversation. I support the sales process, working hand-in-glove with the sales team to drive more conversations and conversions. I want to work in a company where sales and marketing are fully integrated.
When it comes to marketing, nothing beats experience. I have failed many times and learned valuable lessons each time. Every failure made me smarter, more agile, and resilient. As a former business owner, I know first-hand how many challenges you are up against in running a business.