Clear Positioning for AI SaaS Company = More Product Demos

The CEO is a genius in his field. Everyone who knows him says so. But when it came to communicating to the target audience what his new AI-powered platform could do for them, he stumbled. He couldn't convey the value of it to the lay person who needs the solution. Sound familiar? It doesn't matter how good the solution is if you can't persuasively communicate its value and differentiators to the prospective buyer. Heywood Paige created the messaging and website for the brand and demos went from single digits to triple digits.

Tripled the Revenue of a Commercial Tailoring Company 

Vegas Stitch started with one sewing machine and word of mouth marketing. They soon realized that they had to narrow their focus away from wedding, prom, and bridesmaid's dress alterations to fashion, entertainment, and corporate tailoring services. They didn't know how to reach these audiences and persuade them that they were a great vendor. Heywood Paige created branding, messaging, and a website that spoke to the target markets. The result: their business tripled--and they now have the corporate customers they want. Fashion brands like Wrangler and Express have them on speed dial. Entertainers like Kenny Chesney and the NBA call them when they are having a wardrobe emergency.

Recruitment Strategy for Construction Company

A construction company was continually short of skilled labor. Despite offering great salaries and benefits, the competition for skilled labor was (and still is) extremely tight. I developed a recruitment strategy and plan for the company that increased their applications from one per month to 10 per month within the first 6 months of deployment. Nine more applications per month may not seem like much, but ask any construction company, and they will tell you that would do handsprings for a 900% increase in applications.

National Reputation for Wedding Planning Company

When you are a local wedding planner looking to attract national clientele, you need a good SEO strategy that includes national media relations. I started an eight-month PR campaign that amassed a dozen placements (and accompanying backlinks) in national outlets, including Newsday, Brides, Bustle, Real Simple, and others. The wedding planner won two awards because of her new visibility and her website authority jumped ten points in six months.

More Conversations for Management Consulting Company

It’s challenging to market your management consulting firm when your client list and the services you provide for them are confidential. Traditional lead generation does not work with a target audience of C-suite executives. That’s the situation in which this California management consulting firm found itself. I implemented target market research to discover how and with whom their clients initiate discussions about their business challenges and how they go about solving those obstacles. Using the insights gained from these interviews, I constructed a social media strategy that my team of social media specialists executed. The number of conversations the firm started with the target audience tripled within the year.

Lead Generation for Software Company

A document management company needed to differentiate itself in the marketplace, increase current customers’ spend, and secure new state and school contracts. By initiating target market research, a brand audit, SWOT analysis, and competitor analysis, I identified critical gaps in their communications tactics and pinpointed the messaging that would resonate and persuade their audiences. I built a detailed messaging blueprint which they used to land a large contract with the state in six months.