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Results
Solve Your Complex Communication Challenges
You have complex communication challenges though you might know them by different names. You might call them any of the following:● Hiring and retaining deficit● Failure to differentiate your business in the market● Market share decrease● Reputation decline● Leveraging your current brand to fortify a brand extension● Expanding into a new target market
How I Solve Complex Communication Challenges
Before I tackle a problem, I have to fully understand it. That means delving into not how you see it or how I see it, but how your target market sees it. For example: ● How do your current and potential employees view working for you? ● How do customers view your product or service in relation to their needs? ● What are your competitors doing that took your market share? ● What is the gap between what your brand is projecting and how it's perceived? ● What parts of your brand value can translate to new products and services?● What needs can you fulfill that your competitors can't?
In other words, I don't take any marketing actions until I know how to get the best return on your investment. When it comes to spending other people's money, I don't guess what will work.
The Results
Below, you'll find several brief case studies that outline what happened when I applied my strategic, deliberate approach to complex communication challenges. Each illustrates that it takes more than throwing money and tactics (Let's do a social media campaign!) at a problem. Solving complex communication challenges requires experience, market research, and a knack for distilling insights into measurable, repeatable actions.
Recruitment Strategy for Construction Company
A construction company was continually short of skilled labor. Despite offering great salaries and benefits, the competition for skilled labor was (and still is) extremely tight. I developed a recruitment strategy and plan for the company using market research that increased their applications from one per month to 10 per month within the first 6 months of deployment. Nine more applications per month may not seem like much, but ask any construction company, and they will tell you that would do handsprings for a 900% increase in applications.
National Reputation for Wedding Planning Company
When you are a local wedding planner looking to attract national clientele, you need a good SEO strategy that includes national media relations. I started an eight-month PR campaign that amassed a dozen placements (and accompanying backlinks) in national outlets, including Newsday, Brides, Bustle, Real Simple, and others. The wedding planner won two awards because of her new visibility and her website authority jumped five points in six months.
Lead Generation for Software Company
A document management company needed to differentiate itself in the marketplace, increase current customers’ spend, and secure new state and school contracts. By initiating target market research, a brand audit, SWOT analysis, and competitor analysis, I identified critical gaps in their communications tactics and pinpointed the messaging that would resonate and persuade their audiences. I built a detailed messaging blueprint which they used to land a large contract with the state in six months.
More Conversations for Management Consulting Company
It’s challenging to market your management consulting firm when your client list and the services you provide for them are confidential. Traditional lead generation does not work with a target audience of C-suite executives. That’s the situation in which this California management consulting firm found itself. I implemented target market research to discover how and with whom their clients initiate discussions about their business challenges and how they go about solving those obstacles. Using the insights gained from these interviews, I constructed a social media strategy that my team of social media specialists executed. The number of conversations the firm started with the target audience tripled within the year.
Let's Talk
Let's talk about what you need to accomplish and how I can help as your CMO or VP of marketing.