Paige Black, Denver, CO

Advisor / (October 2021 to present)Fractional Chief Marketing Officer / (2017 - October 2021)

I provided fractional CMO services to clients in SaaS, financial services, medical devices, management consulting, construction, manufacturing, orthodontics. Agency revenues grew 25% year-over-year through my sales and account management. I pivoted into a strategic advisor role Q4, 2021. SaaS - Differentiated client’s solutions in a crowded marketplace through brand messaging blueprint, email, and content marketing campaigns resulting in a million-dollar statewide municipality contract.
CPA Services - Content marketing and public relations campaigns brought in three new enterprise clients in six months and secured a monthly guest writer role in CPA Practice Advisor.
Medical Devices - Designed and implemented a market research study and used insights to develop a social media strategy that increased conversions by 500%.
Management Consulting - Market research, brand positioning, messaging blueprint, and social media strategy achieved a 100% increase in sales conversations.
Construction - Rebranding, website build, content marketing, social media, and employee recruitment strategy resulted in bolstering the firm’s reputation and authority which led to new contracts and seats on the boards of several influential organizations.
Manufacturing - Designed industry, competitor, and target market research studies to build SEO content marketing, trade show assets, and social media strategies resulting in $2M in closed business.
Property Management - SEO content marketing strategy increased page traffic by 570% and average time on page increased from less than twenty seconds to over three minutes per session.
Event Management - Initiated PR strategy resulting in a dozen editorial placements in national magazines which lead to a five-point jump in website authority in eight months and two industry awards.
Paige Black Agency - Designed, built, and wrote agency website. Designed new products and services that attracted new clients and increased revenues by 25%. Hired, trained, and scaled marketing team. Conceptualized and delivered webinar content to increase reach 1000% and garner 100% increase in leads. Developed written processes and best practices for scaling the agency.

University of Denver

Adjunct Professor (Part-time) / (2018 - Present)

Teach graduate courses in brand management, public relations, digital marketing, and social media emphasizing real-world applications, ethics, and professional integrity.

Fig Advertising & Marketing, Denver, CO

Vice President of Marketing / (2015 - 2017)

I developed new business, managed client relationships, directed the execution of marketing campaigns, and managed a team of specialists.
Carpet & Flooring Retailer - Built website, managed SEO content marketing, social media, and email campaigns resulting in a 500% lift in sales and an ROI of $1.00 for every .36 cents spent.
Homelessness Nonprofit - Defined brand voice, target audiences, and brand strategy. Built website and devised a content marketing strategy that garnered a 16% increase in donations.

Paige Integrated Marketing, Broomfield, CO

Principal / (2008 - 2015)

Psychiatry Office - Implemented CRM and email automation resulting in $25,000 of recovered billables.
Chamber of Commerce - Competitor analysis and target market research contributed to the successful rebranding of the organization into a 21st Century business resource.
Hotel & Restaurant - Updated website design and content, and implemented SEO resulting in a 12% increase in year-over-year room night bookings.

Ultimark Products, Bala Cynwyd, PA

QVC Product Spokesperson / (2004 - 2008)

Honed the art of the six-second pitch by presenting garden products on live TV, positioning the brand’s features and benefits, and reacting in real-time to sales analytics. Achieved the highest sales in the garden company’s history.

Barnes & Noble Booksellers, Philadelphia, PA

Community Relations Manager / (1996 - 2005)

Produced live event content to get a diverse range of audience segments out of their homes and into the stores. I partnered with government agencies, businesses, nonprofits, and universities for subject matter experts and content development. Conceptualized and produced over 600 events. Promoted each through PR and email marketing, increasing sales an average of 5% per month.

Education

M.A. Behavioral Economics, Projected 2024 Chicago School of Professional Psychology
M.S., Integrated Marketing Communications from West Virginia University
B.A., English from Seton Hill University