720-999-4082

720-999-4082

How to Build A Referral Engine

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How to Build A Referral Engine

A Two-Hour Workshop onFriday, April 11, 2025 | 9 am PT / 10 am MT / Noon ET

If your referrals dry up, what then?

If your business relies on referrals, this course is a must. In this two-hour hands-on workshop, you will learn how to generate consistent referrals for your business. We will take you through step by step what you need to do to stay top of mind and keep the referrals rolling in—without being slimy or salesy. This workshop teaches you how to be deliberate and strategic in communicating with potential referral partners. Don’t just hope the referrals keep coming. Have a plan. This course shows you how to create that plan and implement it.

How much of your income relies on referrals?

If over 10% of your income comes through referrals, you need to build a consistent, reliable process for generating referrals. If 20% of your business stopped coming your way, could you survive? For how long? If over 20% of your income comes from referrals, you can’t afford to leave that to chance. You need to build a dependable referral engine. Build it before you need it.

In This Workshop on Friday, April 11th, You will learn:

    How to leverage the network you already have
    How to identify referral generation assets
    How to put your referral assets to best use
    How to discriminate for the best referrals
    How to strengthen your reputation as a subject matter expert
    How to use AI for referral generation.
    How to grow your referral network
    How to drive value to your referral sources
    Tactics for staying top of mind
    How to ensure you implement your referral generation plan
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There's no risk. If you do not get value from this course, we will give you your money back.

Get More Help Building Your Referral Engine

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Add Virtual Group Coaching to Workshop

If you want the support of a coach and a group of other business owners who are also building their referral engine, group coaching is for you. We will meet virtually for one hour every week for four weeks. Expect accountability, discussion, demonstrations, and Q&A. This is the way to ensure you build your referral engine before you need it.

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Add Virtual One-On-One Coaching to Workshop

If you want to ensure you build the most powerful referral engine possible, individual coaching is for you. You will get four one-hour virtual coaching sessions where you will get step-by-step support, inspiration, and personalized feedback on the best way to create each part of your referral engine. You will also get a custom, branded design of a case study you supply (up to 2 pages in length) and a white paper you supply (up to 2 pages in length).

What Past Participants Say About Heywood Paige Workshops

"I can’t say thank you enough for all I’ve learned from you over the past few months. Your LinkedIn course was motivating, helped me build my marketing plan, pushed me to be okay with being uncomfortable and to be smart, strategic and intentional when posting on LinkedIn, made me value authenticity more than I already did!! You are inspiring and I’m lucky to know someone as supportive and giving as you!"

February 2025

Kristen A.

Vice President, Market Research Company

"I've had the great privilege of watching Marilyn transform business development strategy. She is methodical in creating a results-driven approach to building genuine connections that convert.Every day, I see Marilyn practice exactly what she teaches in her course. If you're spending hours on LinkedIn with little to show for it - or don’t know how to start, this is your opportunity to learn from someone who has mastered turning presence into tangible business results.Marilyn balances authentic relationship-building with strategic, targeted actions. No gimmicks—just proven methods that work consistently. For anyone serious about developing business through LinkedIn, I can't recommend her course highly enough."

February 2025

Jessica M.

Chief Marketing Officer, Payroll Services Company

"This course was a perfect blend of theory, illustrative examples, and hands-on exercises. Marilyn’s structured approach over four sessions made the learning process manageable and engaging, never overwhelming. She is a fantastic instructor—insightful, engaging, and incredibly generous in sharing her knowledge, tips, and tricks. I highly recommend this course to anyone looking to elevate their LinkedIn lead strategy with a clear, practical approach."

February 2025

Meredith M.

Founder, Canadian Market Research Company

Course Fees

What is one referral worth to you? Probably a lot more than the cost of any of these services.

Just The Referral Engine Workshop

Workshop is Friday, April 11th at 9 am PT 10 am MT / Noon ET

$699

    Admission to 2-Hour Hands-On Workshop.
    Learn everything you need to build your referral engine.

The Referral Engine Workshop +4 Group Coaching Sessions

Workshop is Friday, April 11th at 9 am PT / 10 am MT / Noon ET Coaching Sessions Begin Friday, April 25th 9 am PT / 10 am MT / Noon ET

$1,299

    Admission to 2-Hour Hands-On Workshop
    Learn everything you need to build your referral engine.
    Four, one-hour group coaching sessions to ensure you build a powerful referral engine.

The Referral Engine Workshop +One-On-One Coaching Sessions

Workshop is Friday, April 11th at 9 am PT / 10 am MT / Noon ET Coaching Sessions Scheduled At Your Convenience

$2,999

    Admission to 2-Hour Hands-On Workshop.
    Learn everything you need to build your referral engine.
    Four, individual coaching sessions where you will get step-by-step support, inspiration, and personalized feedback.
    Custom branded design of one case study and one white paper (or similar content).
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There's no risk. If you don't get value from our courses or coaching, you can have your money back.

Already Attended the Workshop?

Sign up for coaching and get accountability and support to build your referral engine. 

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$599 | Group of 6 to 8 People

Wednesday, March 26, April 9, & 30, May 14, 202511 am PT / Noon MT / 2 pm ET

Four Virtual Group Coaching Sessions

Here's What You'll Get:

● Four 75-minute sessions● A review of each step of the process● Opportunity to get direct feedback on each stage you complete● Encouragement and support to dive in and finish● Tips, tricks, and time savers not covered in the original workshop● A supportive environment of other business owners


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$2299 | Individual Coaching

Scheduled At Your Convenience

Four Virtual One-on-One Coaching Sessions +4 Pages of Graphic Design

Here's What You'll Get:

● Four one-hour sessions● A review of each step of the process as it applies to you● Direct feedback at each stage of the building process● Guidance on best ways to build your engine given your circumstances● Advice on differentiating your business ● Four pages of custom, branded design for the assets of your choice (For example, one two-page case study and one two-page white paper)


There's no risk. If you don't get value your coaching, you can have your money back.

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Those Dates Do Not Work For Me.

I want to join the Build Your Referral Engine Course, (or coaching) but those dates don't work for me. Let me know when alternative dates become available. 

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