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How to Leverage LinkedIn for LeadsOr A New Job
Leverage LinkedIn For LeadsOr A New Job
This is a four-part, eight-hour, hands-on course that will help you use LinkedIn to grow your network, demonstrate your subject matter expertise, and generate leads.
In these live, virtual, 2-hour workshops, you will learn how to turn your LinkedIn profile and the platform into a lead generation tool so you can nurture leads without turning into a cringy-DMing-spammer. If you're looking for a job, this course will help you get beyond sending endless resumes to job postings and network into the people who can get you work. This course will not teach you how to spam people's email or use cold DM outreach. I have pulled together intelligence from the experts at LinkedIn, SEO Leader Neil Patel, Marketing Expert Neil Schaffer, and dozens of influencers on LinkedIn to give you the best methods to leverage LinkedIn's awesome networking power. You will walk away with knowledge of how to build your LinkedIn presence into a lead-generation engine.
If Your Referrals Dry Up, What Then?
If you are a referral-based business, you always run the risk of your leads drying up. This course is ideal for people who want to build alternative lead sources.
You will learn:
Find detailed descriptions of each session below.
If you don't get value from this class, I will give you your money back. No questions asked.
Session 1Optimize Your Profile
Date TBD9 AM PT /10 AM MT/ Noon ET
This is a two-hour, hands-on workshop
LinkedIn is where your current and prospective customers are. You should be too--but in a strategic way that gives you a return on your investment in warm leads--or meeting with prospective employers.
Take the guess-work out of LinkedIn, starting with your personal profile. In this introductory discounted, virtual two-hour workshop, you will:
You don't want to feel like this guy when you go to LinkedIn.
You want to feel like this guy on Linkedin!
Money Back Guarantee
If you don't get value from this class, I'll give you your money back!
Session 2Create Your Content
Date TBD9 AM PT /10 AM MT/ Noon ET
This is a two-hour, hands-on workshop
Don't know what to post on LinkedIn? Do you struggle to post consistently? In this workshop, you will solve all your LinkedIn content and posting challenges.
Join This 2-Hour Hands-On Workshop
When you leave this workshop, you will no longer wonder, "What should I post on LinkedIn?" You will know what content to create and how to formulate it. You will gain an understanding of how AI and publishing software can help speed the content creation and posting process. Best of all, you will have a repeatable method to keep the content ideas, creation, and posting going.
If you're going to put time into LinkedIn, you want it to pay off in the form of more leads, more opportunities, and more influence. This workshop will teach you how to be strategic with your LinkedIn posts.
You will learn:
Money Back Guarantee
If you don't get value from this class, I'll give you your money back!
Session 3Define Your Strategy
Date TBD9 AM PT /10 AM MT / Noon ET
This is a two-hour, hands-on workshop
Building a strategy is what separates casual LinkedIn use from deliberate actions that build your reputation, expand your network, and bring in leads.
This two-hour live workshop teaches you how to put define your strategy based on your goals, objectives, and audience. If you don't want to be strategic and deliberate on LinkedIn, this class is not for you.
You will learn:
Money Back Guarantee
If you don't get value from this class, I'll give you your money back!
Session 4 of 4:Build Your Lead Gen Engine
Date TBD9 AM PT /10 AM MT / Noon ET
This is a two-hour, hands-on workshop
Lead generation on LinkedIn is account based, relationship marketing.
This session begins with reviewing the key points of sessions two and three. Then we review recent LinkedIn post examples and, as a group, identify the purpose and possible strategy behind each one. By examining the latest LinkedIn feed, we continue to learn about the platform, your audience, and posting methods. We review individual's strategic plans and lead magnets and help each other improve and refine them.
You will learn:
What Participants Say About Heywood Paige Courses
"I can’t say thank you enough for all I’ve learned from you over the past few months. Your LinkedIn course was motivating, helped me build my marketing plan, pushed me to be okay with being uncomfortable and to be smart, strategic and intentional when posting on LinkedIn, made me value authenticity more than I already did!! You are inspiring and I’m lucky to know someone as supportive and giving as you!"
February 2025
Kristen A.
Vice President, Market Research Company
"If you're spending hours on LinkedIn with little to show for it - or don’t know how to start, this is your opportunity to learn from someone who has mastered turning presence into tangible business results.Marilyn balances authentic relationship-building with strategic, targeted actions. No gimmicks—just proven methods that work consistently. For anyone serious about developing business through LinkedIn, I can't recommend her course highly enough."
February 2025
Jessica M.
Chief Marketing Officer, Payroll Services Company
"This course was a perfect blend of theory, illustrative examples, and hands-on exercises. Marilyn’s structured approach over four sessions made the learning process manageable and engaging, never overwhelming. She is a fantastic instructor—insightful, engaging, and incredibly generous in sharing her knowledge, tips, and tricks. I highly recommend this course to anyone looking to elevate their LinkedIn lead strategy with a clear, practical approach."
February 2025
Meredith M.
Founder, Canadian Market Research Company
"Your knowledge and content is terrific, spot on, and you give us very clear instructions while also being very compassionate about our mental health and generous with sharing your own story.
I appreciate you and what you offer to the world."
May 2025
Quinne F.
Independent UX Researcher, Meta & Google
"This is a fantastic hands-on course! Marilyn seamlessly combines theory with real-world examples and provides valuable tools and tips that enhance learning.
March 2025
Anonymous
"One thing we all know but are afraid of - STAYING AUTHENTIC. Improving my profile and how to utilize AI - Also my LinkedIn banner - huge improvement. Forming my outreach and marketing plan, regular interactions and being strategic. There is so much I gained from this course."
March 2025
Anonymous
Course Fees
Any Single Session
$359
$359 per class
Attend any one of the four sessions.
10 requests per month
All Four Sessions
$896
$224 per class
Best Value!
Get the full value of the entire course and SAVE
Any Two Sessions
$599
$299 per class
Attend any two sessions.
Unlimited requests
Email Me When the Next Cohort Will Begin
I want to join the Leverage LinkedIn for Leads Course. Let me know when new dates are available.