720-999-4082

720-999-4082

Leverage LinkedIn for LeadsOr A New Job

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Leverage LinkedIn For LeadsOr A New Job

This is a four-part, eight-hour, hands-on course that will help you use LinkedIn to grow your network, demonstrate your subject matter expertise, and generate leads. 

In these live, virtual, 2-hour workshops, you will learn how to turn your LinkedIn profile and the platform into a lead generation tool so you can nurture leads without turning into a cringy-DMing-spammer. If you're looking for a job, this course will help you get beyond sending endless resumes to job postings and network into the people who can get you work.
This course will not teach you how to spam people's email or use cold DM outreach. I have pulled together intelligence from the experts at LinkedIn, SEO Leader Neil Patel, Marketing Expert Neil Schaffer, and dozens of influencers on LinkedIn to give you the best methods to leverage LinkedIn's awesome networking power. You will walk away with knowledge of how to build your LinkedIn presence into a lead-generation engine.

If Your Referrals Dry Up, What Then?

If you are a referral-based business, you always run the risk of your leads drying up. This course is ideal for people who want to build alternative lead sources.

You will learn:

    How to optimize your profile (and why you should)
    What & when to post
    How to strengthen your reputation through subject matter authority
    How to strategically focus your efforts on LinkedIn
    How to save time using publishing software
    How to thoughtfully use AI on LinkedIn
    The pros and cons of using AI
    How to strategically grow your lead network
    How to drive value to your network
    How to turn digital connections into leads

Find detailed descriptions of each session below.

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If you don't get value from this class, I will give you your money back. No questions asked.


Session 1 of 4:Optimize Your Profile

Tuesday, March 25, 20259 AM PT /10 AM MT/ Noon ET

This is a 2-hour workshop

LinkedIn is where your current and prospective customers are. You should be too--but in a strategic way that gives you a return on your investment in warm leads--or meeting with prospective employers.

Take the guess-work out of LinkedIn, starting with your personal profile. In this introductory discounted, virtual two-hour workshop, you will:

    Identify Your Business Goals
    Develop Goal-Related LinkedIn Objectives
    Learn How To Optimize Each Section of Your Profile For Your Goals
    Understand the Function of Each Profile Section
    Identify Trust Signals of Strong Profiles
    Learn How to Spot & Overcome Profile Weaknesses
    Write a Strong Strategic Headline Optimized For Your Goals
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You don't want to feel like this guy when you go to LinkedIn.

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You want to feel like this guy on Linkedin!

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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 2 of 4:Create Your Content

Tuesday, April 8, 20259 AM PT /10 AM MT/ Noon ET

This is a 2-hour workshop

Don't know what to post on LinkedIn? Do you struggle to post consistently? In this workshop, you will solve all your LinkedIn content and posting challenges.

Join This 2-Hour Hands-On Workshop

When you leave this workshop, you will no longer wonder, "What should I post on LinkedIn?" You will know what content to create and how to formulate it. You will gain an understanding of how AI and publishing software can help speed the content creation and posting process. Best of all, you will have a repeatable method to keep the content ideas, creation, and posting going.

If you're going to put time into LinkedIn, you want it to pay off in the form of more leads, more opportunities, and more influence. This workshop will teach you how to be strategic with your LinkedIn posts.

You will learn:

    What types of content to post
    The right topics for your audience
    How to structure your posts for maximum engagement
    How to engage the customer’s journey in your content
    How best to use AI to speed the process
    Effective use of videos
    How to develop creation schedule
    Tips for building content habits 

What Have Past Participants Said About This Course?

"I can’t say thank you enough for all I’ve learned from you over the past few months. Your LinkedIn course was motivating, helped me build my marketing plan, pushed me to be okay with being uncomfortable and to be smart, strategic and intentional when posting on LinkedIn, made me value Authenticity more than I already did!! You are inspiring and I’m lucky to know someone as supportive and giving as you!"

February 2025

Kristen A.

Vice President, Market Research Company

"I've had the great privilege of watching Marilyn transform business development strategy. She is methodical in creating a results-driven approach to building genuine connections that convert.Every day, I see Marilyn practice exactly what she teaches in her course. If you're spending hours on LinkedIn with little to show for it - or don’t know how to start, this is your opportunity to learn from someone who has mastered turning presence into tangible business results.Marilyn balances authentic relationship-building with strategic, targeted actions. No gimmicks—just proven methods that work consistently. For anyone serious about developing business through LinkedIn, I can't recommend her course highly enough."

February 2025

Jessica M.

Chief Marketing Officer, Payroll Services Company

"This course was a perfect blend of theory, illustrative examples, and hands-on exercises. Marilyn’s structured approach over four sessions made the learning process manageable and engaging, never overwhelming. She is a fantastic instructor—insightful, engaging, and incredibly generous in sharing her knowledge, tips, and tricks. I highly recommend this course to anyone looking to elevate their LinkedIn lead strategy with a clear, practical approach."

February 2025

Meredith M.

Founder, Canadian Market Research Company

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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 3 of 4:Define Your Strategy

Tuesday, April 22, 20259 AM PT /10 AM MT / Noon ET

This is a 2-hour workshop

Building a strategy is what separates casual LinkedIn use from deliberate actions that build your reputation, expand your network, and bring in leads.

This two-hour live workshop teaches you how to put define your strategy based on your goals, objectives, and audience. If you don't want to be strategic and deliberate on LinkedIn, this class is not for you.

You will learn:

    The difference between strategy and tactics
    Why using LinkedIn tactics without a strategy is a waste of time
    How to identify different types of conversions
    Why trust signals matter and how to deliver them
    The importance of good design
    How to develop a strategic plan
    How to create a high-performing lead magnet
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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 4 of 4:Build Your Lead Gen Engine

Tuesday, May 6, 20259 AM PT /10 AM MT / Noon ET

This is a 2-hour workshop

Lead generation on LinkedIn is account based, relationship marketing. 

This session begins with reviewing the key points of sessions two and three. Then we review recent LinkedIn post examples and, as a group, identify the purpose and possible strategy behind each one. By examining the latest LinkedIn feed, we continue to learn about the platform, your audience, and posting methods. We review individual's strategic plans and lead magnets and help each other improve and refine them.

You will learn:

    How to see the LinkedIn platform as a social indicator
    How to view all LinkedIn posts with a more critical eye to glean strategic intelligence
    How to refine and deploy your strategic plan
    Tool review for post design and publishing
    The pitfalls to avoid when using AI on LinkedIn
    How to leverage your audience list with AI
    How to differentiate yourself from competitors
    How to build accountability and habits for LinkedIn lead generation

Course Fees

Any Single Session

$359

$359 per class

Attend any one of the four sessions.

10 requests per month

All Four Sessions

$896

$224 per class

Best Value!

Get the full value of the entire course and SAVE

Any Two Sessions

$599

$299 per class

Attend any two sessions.

Unlimited requests

There's no risk. If you don't like the course, you can have your money back. 

Those Course Dates Don't Work For Me.

I want to join the Leverage LinkedIn for Leads Course, but some or all of those dates don't work for me. Let me know when alternative dates become available. 

Do you want to take courses ala carte or bundle all four?*

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