720-999-4082

720-999-4082

Leverage LinkedIn for Leads

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Leverage LinkedIn For Leads

This is a four-part, hands-on course that will help you use LinkedIn to grow your network, demonstrate your subject matter expertise, and generate leads. 

In these live, virtual, 2-hour workshops, you will learn how to turn your LinkedIn profile and the platform into a lead generation tool so you can nurture leads without turning into a cringy-DMing-spammer.
This course will not teach you how to spam people's email or use cold DM outreach. I have pulled together intelligence from the experts at LinkedIn, SEO Leader Neil Patel, Marketing Expert Neil Schaffer, and dozens of influencers on LinkedIn to give you the best methods to leverage LinkedIn's awesome networking power. You will walk away with knowledge of how to build your LinkedIn presence into a lead-generation engine.

If Your Referrals Dry Up, What Then?

If you are a referral-based business, you always run the risk of your leads drying up. This course is ideal for people who want to build alternative lead sources.

You will learn:

    How to optimize your profile (and why you should)
    What & when to post
    How to strengthen your reputation through subject matter authority
    How to strategically focus your efforts on LinkedIn
    How to save time using publishing software
    How to thoughtfully use AI on LinkedIn
    The pros and cons of using AI
    How to strategically grow your lead network
    How to drive value to your network
    How to turn digital connections into leads
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If you don't get value from this class, I will give you your money back. No questions asked.


Session 1: Optimize Your Profile

LinkedIn is where your current and prospective customers are. You should be too--but in a strategic way that gives you a return on your investment in warm leads. 

Take the guess-work out of LinkedIn, starting with your personal profile. In this introductory discounted, virtual two-hour workshop, you will:

    Identify Your Business Goals
    Develop Goal-Related LinkedIn Objectives
    Learn How To Optimize Each Section of Your Profile For Your Goals
    Understand the Function of Each Profile Section
    Identify Trust Signals of Strong Profiles
    Learn How to Spot & Overcome Profile Weaknesses
    Write a Strong Strategic Headline Optimized For Your Goals

This session 1 of the comprehensive, four-part course. You are invited to attend this first session for free. There is no obligation to take any other course.

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You don't want to feel like this guy when you go to LinkedIn.

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You want to feel like this guy on Linkedin!

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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 2: Create Your Content

Don't know what to post on LinkedIn? Do you struggle to post consistently?In this workshop, you will solve all your LinkedIn content and posting challenges.

Join This 2-Hour Hands-On Workshop

When you leave this workshop, you will no longer wonder, "What should I post on LinkedIn?" You will know what content to create and how to formulate it. You will gain an understanding of how AI and publishing software can help speed the content creation and posting process. Best of all, you will have a repeatable method to keep the content ideas, creation, and posting going.

If you're going to put time into LinkedIn, you want it to pay off in the form of more leads, more opportunities, and more influence. This workshop will teach you how to be strategic with your LinkedIn posts.

You will learn:

    What types of content to post
    The right topics for your audience
    How to structure your posts for maximum engagement
    How to engage the customer’s journey in your content
    How best to use AI to speed the process
    Effective use of videos
    How to develop creation schedule
    Tips for building content habits 
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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 3: Define Your Strategy

Most people post on LinkedIn without any strategy at all. You're smarter than that. The time you spend on LinkedIn must have ROI.

Building a strategy is what separates casual LinkedIn use from deliberate actions that build your reputation, expand your network, and bring in leads.

This two-hour live workshop teaches you how to put define your strategy based on your goals, objectives, and audience. If you don't want to be strategic and deliberate on LinkedIn, this class is not for you.

You will learn:

    The difference between strategy and tactics
    Why using LinkedIn tactics without a strategy is a waste of time
    How to identify different types of conversions
    Why trust signals matter and how to deliver them
    The importance of good design
    How to develop a strategic plan
    How to create a high-performing lead magnet
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Money Back Guarantee
If you don't get value from this class, I'll give you your money back!

Session 4: Build Your Lead Gen Engine

Lead generation on LinkedIn is account based, relationship marketing. 

This session begins with reviewing the key points of sessions two and three. Then we review recent LinkedIn post examples and, as a group, identify the purpose and possible strategy behind each one. By examining the latest LinkedIn feed, we continue to learn about the platform, your audience, and posting methods. We review individual's strategic plans and lead magnets and help each other improve and refine them.

You will learn:

    How to see the LinkedIn platform as a social indicator
    How to view all LinkedIn posts with a more critical eye to glean strategic intelligence
    How to refine and deploy your strategic plan
    Tool review for post design and publishing
    The pitfalls to avoid when using AI on LinkedIn
    How to leverage your audience list with AI
    How to differentiate yourself from competitors
    How to build accountability and habits for LinkedIn lead generation

The Courses

There's no risk. If you don't like your first class, you can have your money back.

Purchase session 1 for $99. Purchase sessions 2, 3, & 4 a la carte for $299 per class, or book all four for $897 (A $99 savings)

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$99 Intro Class Price | Session 1

Tuesday, March 4, 20259 AM PT/10 AM MT/Noon ET

Optimize Your Profile

● Identify Your Business Goals● Develop Goal-Related LinkedIn Objectives● Learn How To Optimize Each Section of Your Profile For Your Goals● Understand the Function of Each Profile Section● Identify Trust Signals of Strong Profiles● Learn How to Spot & Overcome Profile Weaknesses● Write a Strong Strategic Headline Optimized For Your Goals


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$299 | Session 2

Tuesday, March 18, 20259 AM PT/10 AM MT/Noon ET

Create Your Content

● What types of content to post● Determine the right topics for your audience● How to structure your posts for maximum engagement● Engage the customer’s journey● Effective use of videos● Develop creation schedule● Tips for building content habits ● Session 3 preview


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$299 | Session 3

Tuesday, April 1, 20259 AM PT/10 AM MT/ Noon ET

Define Your Strategy

● What is a LinkedIn strategy? ● Marketing strategy versus tactics● Formulate your objectives ● Define your audience● Discover your trust signals● Determine your tactics ● Identify key messages● Examine and determine sustainability● Session 4 preview: Parts of a LinkedIn Lead Gen System


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$299 | Session 4

Tuesday, April 15, 20259 AM PT/10 AM MT/ Noon ET

Build Your Lead Gen Engine

● Review objectives & tactics● Create audience list● Using AI effectively● Identify lead magnets ● Write first lead magnet● Create content calendar● Determine the tech platform● Develop calls to action● Build habits & accountability


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$897 | All Four SessionsSave $99 When You Bundle All 4

Tuesday, March 4, 2025Tuesday, March 18, 2025Tuesday, April 1, 2025Tuesday, April 15, 20259 AM PT/10 AM MT/ Noon ET

Sessions 1, 2, 3, & 4

Bundle & Save

Money Back Guarantee Take a class and don't like it; I'll give you your money back.

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